Learn how to optimize a web page by testing multiple variations of page factors to determine which produces the highest conversion rates and least bounce rate. |
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In this case study, the website is owned by an antique dealer, the purpose of which is to sell an E-Book on restoration of antique furniture.
We're going to optimize a landing page; viewers arrive here after being referred from search engines, as a result of a key word campaign.
First, look at how an optimization strategy is devised.
The Optimization Strategy 
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CASE STUDY - OPTIMIZE LANDING PAGE
WEB OPTIMIZER
THE OPTIMIZING STRATEGY
