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Read every word of this page. If you follow our site improvement recommendations you'll see business results improve within the month. |
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- The BPScorecard website assets inventory and effectiveness evaluation have no value unless we can have a substantial impact on your financial outcomes.
- We focus on producing higher conversion rates, additional sales, higher lead generation, improve retention, or lower churn. Whatever business goals you are trying to achieve through your site, we focus on multiplying your current return levels.
Determining and Priortizing Web Improvements
On all websites, there are many opportunities for improvement. Prioritizing your website improvement efforts becomes a prime consideration. It is important that the recommendations are efficient and impactful:
- have the most immediate or most substantial impact on business results for the company and on the visitor experience
- can be broken down into small and manageable steps that offer simplicity, affordability and low risk
- can be tracked and measured to understand their effectiveness and value created.
How Do We Measure and Track Success
A few different terms apply to tracking systems — dashboards or flightdecks. Each simply refers to a reporting system that provides visibility from a website decision to the business results it produces.
See how we recommend linking a website goal to an object on a webpage to a "vital performance indicator" (VPI) that measures progress toward goals. 
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bpSCORECARD - Opportunities for Improvement
SOLUTION OVERVIEW
WEB ASSETS INVENTORY
