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This section details how an effectiveness evaluation scores your website against known web standards that have proven to produce successful sites. |
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What is Web Page Optimizing?
SuccessfulWeb's "Web Optimizer" is a service designed to help you understand web page optimization. Use Web Optimizer to optimize a web page and to give your web team the skills to optimize other pages on your site.
Every web page has a specific purpose or intent. When a large enough percentage of visitors to the page engage in a desired action, your business results are achieved, and the page can be called successful.
Web page optimization is a strategy designed to continually refine a page until it reaches that desired level of performance.
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Optimizing a web page is understanding the relationship between objects on the page, the visitor's reaction to these objects, and the impact that has on business results.
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To be successful, page optimization strives to understand the factors that influence user behavior and therefore, business results.
- What factors influence user behavior on a web page?
- What page attributes have the greatest impact on user behavior?
- What are the web page blockers, barriers, leaks, anxiety producers and friction points that block desired user actions?
- What are the accelerators, energizers and motivators that encourage and persuade desired user actions?
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SOLUTION 2 - WEB OPTIMIZER
SOLUTIONS QUICKVIEW
OPTIMIZER FEATURES
