|
This section details how an effectiveness evaluation scores your website against known web standards that have proven to produce successful sites. |
|
Optimizing a web page tests page factors that most influence user behavior, until an optimum configuration is reached that produces the highest desired performance
- This is achieved through testing which combination of attributes performs best. Develop a few web pages, each an iteration of the variables being tested. Publish each iteration and track visitor reactions in response to the compositions
- Since each iteration presents a different composition of the factors to the visitor, reactions (user behaviors) to each iteration will vary
- After all iterations are tested, a distinct winner will be identified — that iteration which produces the highest percentage of visitors who engage in the desired behavior(s).
Testing Procedures
- Testing Goal - Select a page to optimize - start with high-impact pages, call-to-action pages or key pages in a conversion funnel
- Determine Factors to Test - Many factors and attributes on a web page determine user behavior; however start by picking those that will most influence visitor action. Test page headlines, images, sales message, user information capture, etc.
- Number of Test Pages - It is simplest to test only a few page iterations at a time (3 or four is a good number) and to test one or two variables (although multivariate testing is possible, just more complex).
- Testing Times - The more users that visit your test pages, (larger sampling) the better. For smaller sites, you may want to test each design variation for 10 days to 2 weeks to achieve dependable results.
- Tracking and Measuring - Pick a metric used to track page performance. It will be associated with the task the page is intended to perform.
- Pick the Winning Page Layout - The winning page design will be the best performer — the one in which the largest number of visitors acted in the desired fashion.
|
|
|
WEB OPTIMIZER FEATURES
SOLUTIONS QUICKVIEW
OPTIMIZER FEATURES
