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This section details how an effectiveness evaluation scores your website against known web standards that have proven to produce successful sites. |
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Web Optimizer Works Every Time, Without Fail
Website visitors vote with their mouse clicks. Every click on your site is a user preference poll. Visitors are telling you if you connected with them or not; if your site meets their expectations; if it motivates them to continue or to leave you for a competitor's site; if your message is persuasive or leaves them flat.
- Optimization testing is a sure process that delivers high website performance over time
- Each test builds a knowledge base, increasing your understanding of the relationship between objects on the page, the user response to those objects and the impacts that has on your business results
- You will not only come to understand user behavior, but in time, will actually be able to predict it
- It is a data-driven site improvement method, eliminating guesswork and trial-&-error methods
- Mouse clicks are trackable events. Your visitors are teaching you how to design for them and hence, how to maximize business results
- It minimizes risk, reduces costs and offers visibility for cost/benefit ratios
- An optimization strategy is easy to install in your organization for continued implementation
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