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 OPTIMIZER BENEFITS
This section details how an effectiveness evaluation scores your website against known web standards that have proven to produce successful sites.

Web Optimizer Works Every Time, Without Fail

    Website visitors vote with their mouse clicks. Every click on your site is a user preference poll. Visitors are telling you if you connected with them or not; if your site meets their expectations; if it motivates them to continue or to leave you for a competitor's site; if your message is persuasive or leaves them flat.

    • Optimization testing is a sure process that delivers high website performance over time

    • Each test builds a knowledge base, increasing your understanding of the relationship between objects on the page, the user response to those objects and the impacts that has on your business results

    • You will not only come to understand user behavior, but in time, will actually be able to predict it

    • It is a data-driven site improvement method, eliminating guesswork and trial-&-error methods

    • Mouse clicks are trackable events. Your visitors are teaching you how to design for them and hence, how to maximize business results

    • It minimizes risk, reduces costs and offers visibility for cost/benefit ratios

    • An optimization strategy is easy to install in your organization for continued implementation
Improve Your Odds with an Effectiveness Evaluation

SOLUTIONS QUICKVIEW

SOLUTION BENEFITS

bpSCORECARD

WEBSITE OPTIMIZER

OPTIMIZER FEATURES

OPTIMIZER BENEFITS

OPTIMIZER CASE STUDY

WEB MANAGER
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Most people mistakenly think of a website as objects on a web page. Not true!

A website is the user's response to those objects and the impact that has on business results.

A mouse click is a trackable event, so we can come to understand user behavior and engineer the experience.


A web page is not a design problem. It is a business problem. You can have both. Can you spot where the differences lie?

Here's a simple but informative case study to illustrate the optimization strategy.


 
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    Last Update: 26 Jan 2008   © 2006-2008 SuccessfulWeb® - All Rights Reserved - 775.224.2481 - info@successfulweb.com