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Read every word of this section. At the end, you'll understand how successful websites get that way. They follow a process management system that is efficient, effective and controls outcomes. |
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Web Manager is the third leg on the successful website stool. Along with BPScorecard and Web Optimizer, Web Manager provides a process for long-term control of web outcomes.
With "Web Manager", you get access to the skills needed to install an effective and reliable website management process. It is called "Iterative Website Management", and it has proven itself to deliver the most predictable website results over time for sites of all types, sizes and complexity.
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Websites of all sizes succeed only because they rely on system and process. In such a complex environment as the Internet, it is imperative that a system be followed that manages costs, time-cycles, risks and results.
Success is absolutely dependent on the elimination of subjective guessing what will work. Trial-&-error must be replaced with a dependable system in which action is informed by solid and constant feedback data.
- High sustainability because it's simple to understand, teach and implement
- Highly predictive outcomes because it promotes consecutive narrowly defined and tightly focused rounds of site improvement informed by feedback
- Extremely low risk because it has a high degree of visibility and transparency at the management, financial and implementation levels.
What Are the Features of "Iterative Website Management"?
- Tightly links your website initiatives to your organization's goals and objectives
- It is scientific in nature — standards-based, data-driven, and business-focused
- Focuses on small incremental site refinements in a steady progression toward desired results
- It is measurable - identifying metrics that track progress toward established goals
- It uses the successful visitor experience as the measure of website effectiveness
- It focuses on business results and controlling outcomes.
Take a Long Look at the Iterative Management Process 
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SOLUTION - WEBSITE MANAGER
SOLUTIONS QUICKVIEW
MANAGEMENT PROCESS
