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This page will give you an overview of the importance of tracking and measuring visitor behavior in the management process. |
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Website Analytics Like Data on Road Map
In the business of managing your website, tracking and measuring (tools such as website analytics and clickstream views) are the equivalent of a road map with street signs, land marks and your odometer. Measuring tools and the metrics you decide to track are devices that will continually highlight progress toward your desired goals and objectives.
Tracking and measuring capabilities provide both the rationale for investments in your website initiative and more importantly, generates the fact base to validate success and drive opportunities for website improvement.
Lost Without Map/Directions
Don't track and measure, or track the incorrect metrics, and you will soon find yourself taking a wrong turn or missing your turnoff entirely - resulting in loss of time and money, while giving your competitor the resulting advantage.
Feedback That Informs and Educates
Eventually, expertise and competency in the field of metrics will lead to more directly predicting, driving and even shaping online visitor behavior.
You Won't Believe the Benefits of The Iterative Process 
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TRACKING AND MEASURING IN WEB MANAGEMENT
SOLUTIONS QUICKVIEW
MANAGEMENT PROCESS
