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Read every word of this section. At the end, you'll understand how successful websites get that way. They follow a process management system that is efficient, effective and controls outcomes. |
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Iterative website management, as a system, is characterized by small manageable steps with feedback that informs each successive step. Notice the similarity to Web Page Optimization and BPScorecard in this process?
- Select a Task - Select a website scenario - a sales funnel or task process to improve upon,
- Make Improvements and Publish Them - Select one or multiple variables on which to make incremental site refinements or to perform A/B testing,
- Track and Measure - Track and measure visitor behaviors in reaction to your mid-course correction,
- Evaluate - Evaluate metrics and data on visitor behavior,
- Diagnose - Use data to understand meaning, and refine further,
- Repeat Process - Publish the work to the website and repeat the process.
You Won't Believe the Benefits of The Iterative Process 
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SOLUTION - WEBSITE MANAGEMENT PROCESS
SOLUTIONS QUICKVIEW
MANAGEMENT PROCESS
