We know success is not about just money. It's a mind set, a way of thinking about your website and a certain way of taking action to improve results.
You are going to arrive at right fixes to your website problems by following a right procedure. |
|
If you are going to have a successful website, incorporate these three first principles into your efforts. These represent ways to think about your website efforts. Use 1st principles as signposts that drive decisions and actions. It'll adds congruency and accuracy to any process.
Key No. 1 - Be Business-Focused
- Design With Business in Mind - A website is not something that is. It is something that does. What does it do? It achieves tasks in support of business goals and objectives. Every decision is driven by business outcomes.
- Design with Intent - Every object on every page is purposeful and intentional. Every piece of text, graphic or link exists because it supports the business' goals — the purpose for which that web page is intended.
- A Web Object is a Business Tool - This logic simply concludes that every web site object has its raison d'etre, is directly and tightly linked to a business purpose.
Key No. 2 - Be Data-Driven
- If It's Business, There's a Need to Know - When your website is business-focused, by definition, it is data-driven as well. Business requires financial insight to justify expenditures, inform action and build a corporate IQ.
- Controlling Outcomes with Tracking Devices - Websites do the things they do because visitors are doing the things they do. What visitors do is click their mouse. Are their mouse clicks supporting your intent, to the extent you need to be successful?
A mouse click is a trackable event. Track, measure, analyze this visitor behavior and learn from it. It is a test bed for you. If you build a knowledge base, of how visitors respond to objects on the webpage, in time, you will not only come to understand visitor actions, you will actual predict user behavior.
- Become Standards-Based - There is a wealth of information available from a wide variety of sources as well as your own internal learning curve. Develop a knowledge-base of best practices, quality standards and benchmarks that work. Over time, these will produce higher results while lowering costs and risks.
Key No. 3 - Be Process-Centered
- Don't Design Websites, Manage Web Efforts - A website is a product like any other product offered to the customer. Design it the first time and put it out there. Then what do you do? You watch people use it. You ask them questions. You understand its strengths and weaknesses.
You improve upon it and start watching, asking, tracking, measuring all over again. Keep that up through a few iterations and, chances are, you're going to arrive at a successful product that is really useful, enjoyable and valuable to the user.
- Iterative Website Management - Focus on a process to arrive at a successful web product and you will. Apply an incremental change management process, driven by business outcomes and data that informs action and your web initiatives will be brought into focus. You will lower costs and cycle-times, minimize risk and realize returns you never anticipated.
See How The BPScorecard Solution Benefits You 
|
|
|
SOLUTION - 3 KEYS TO AN EFFECTIVE WEBSITE
SOLUTIONS QUICKVIEW
