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This discussion focuses on how an inventory of your website assets optimizes your web efforts and expenditures to date. |
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A comprehensive review and inventory of all of your website assets — resources, technology, intellectual capital — is critical in order to optimize all that the website deploys in supporting the business.
Our first goal is to maximize advantage of past expenditures, minimize waste and lower operational costs while improving service levels.
Understand Current Value Creation
Once we've catalogued all of your website assets:
- You better utilize your existing assets to deliver measurable business value
- You better understand site strengths and weaknesses and
- You are ready to identify and implement improvements that will generate positive returns.
Why Inventory Current Assets?
According to the Gartner Group, "Small and Mid-Sized businesses (SMB) must continuously measure the value of their web presence to meet corporate objectives.
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This will help them make the right investments to ensure their web presence is effective in driving value to employees, customers and business partners..."
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Research Indicates Strong Need
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SMB organizations today are highly exposed to risk, overspending and not optimizing their website operations.
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We notice that most web efforts have poor financial insight. They generally maintain costly and unproductive assets while under-utilizing the more powerful ones. We see a lack of linkage between good data gathering and site improvement decisions.
Learn About Your Effectiveness Evaluation 
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bpSCORECARD - website assets inventory
SOLUTIONS QUICKVIEW
WEB ASSETS INVENTORY
