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This section details how an effectiveness evaluation scores your website against known web standards that have proven to produce successful sites. |
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1 - How Do You Measure A Site's Effectiveness
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The better sites use a successful user visit as the prime measure of a website's effectiveness.
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Think of your website as the relationship between
- your site,
- a successful user visit and
- the business results that produces.
A successful user visit is the trackable and measurable event that ties your website design, content and structure to the business result you wish to achieve. 
2. How Are the Scores Determined?
BPScorecard scores your site by comparing it to high-level sets of standards:
- Your site is ranked against a knowledge-base of known preferences, desires and expectations expressed by web users,
- Your site is compared to a body of best practices, quality standards and benchmarks known to be present on sites where users define their visits as successful.
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BPScorecard provides a tight connection between your business objectives and the site course-corrections and refinements needed to achieve them.
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High Impact - Every criterion used as a measure in evaluating your site passes 3 tests:
- It makes a positive contribution to the user experience
- It is directly convertible into actionable website improvements
- The effectiveness and business value of each can be tracked and measured.
Quantitative Analysis - The new web has evolved into a more scientific environment, data-driven and standards-based. Today we've seen just about every problem you are having on your site and have long since developed effective fixes.
Transparency, No More Black Box - New web techniques illuminate the system, reducing costs and risks, highlighting financial outcomes, all while eliminating guesswork, trial-&-error and rip-&-replace as site improvement strategies.
Learn About Improvement Recommendations
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2 - EFFECTIVENESS EVALUATION
SOLUTIONS QUICKVIEW
WEB ASSETS INVENTORY
