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Learn why it is so vital to know your major competition and what their website is offering your customers. You can bet your visitors are their visitors! |
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Competitive intelligence is a must - done in the same sense as the sports coach reviews game films of the competition.
Comparative Shopping
In that light, we rank your website against your three top competitor's sites. Since one of the highest uses of the internet is comparative shopping in advance of the buying decision, understanding how you rank against your competitor is an imperative.
Profound Business Changes
Over 700 million people worldwide are now connected to a networked marketplace. The changes to business models and ways of operating are so profound they may not be fully understood for some years. Yet one thing is certain:
This is a hugely proficient business channel for expanding reach. But your competitors are only a mouse click away. So how you compare to your competition in every way is vital to customer retention, loyalty and reducing churn rates.
We strive to understand how your business and visitor scenarios rank against your competition - where you hold competitive advantage and where your competition is winning. We look for:
- Unique value proposition - is your proposal matched to something you are uniquely positioned to provide, and
- Differentiation - Is there significant differentiation through design, layout, content, features, functions, etc.
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