The Shortest Path to a   Get-It-Right Web Site. ABOUT US  CONTACT US  REFERENCES     REFERENCES - RECOMMENDED READING This is but a short list of the references we research, but it is some of our favorites and recommend readings for anyone interested in furthering their knowledge and skills on website optimization. Books McGovern, Gerry and Norton, Rob. Content Critical: Gaining Competive Advantage Through High-Quality Web Content. Upper Saddle River, New Jersey: FT Press. 2002 Loveday, Lance and Niehaus, Sandra. Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads. Berkeley, California: New Riders. 2008 Carroll, Brian J. Lead Generation for the Complex Sale. New York: McGraw-Hill Professional. 2006 Eisenberg, Bryan and Eisenberg, Jeffery. Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing. Nashville: Nelson Business. 2006 Veloso, Maria. Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time. New York: AMACOM. 2005 Usborne, Nick. Net Words: Creating High-Impact Online Copy. New York: McGraw-Hill. 2002 Sterne, Jim. Web Metrics: Proven Methods for Measuring Web Site Success. New York: John Wiley & Sons, Inc., 2002 Eisenberg, Brian and Eisenberg, Jeffrey. Call to Action: Secret Formulas to Improve Online Results. Austin, Texas: Wizard Academy Press, 2005 Krug, Steve. Don't Make Me Think: A Common Sense Approach to Web Usability. Indianaoplis, Indiana: New Riders Publishing, 2000 Garrett, Jesse James. The Elements of User Experience: User-Centered Design for the Web. Indianapolis, Indiana: New Riders Publishing Rosenfeld, Louis and Morville, Peter. Information Architecture For The World Wide Web. Sebastopol, CA. O'Reilly & Associates, 1998 Nielsen, Jakob. Designing Web Usability: The Practice of Simplicity. Indianpolis, Indiana: New Riders Publishing, 2000 Fletcher, Peter and Poon, Alex and Pearce, Ben and Comber, Peter. Practical Web Traffic Analysis: Standards, Privacy, Techniques, Results. Birmingham, UK. Glasshaus LTD, 2002 van Duyne, Douglas K. and Landay, James A. and Hong, Jason I. The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience. Boston, Mass: Addison-Wesley, 2002 Underhill, Paco. Why We Buy: The Science of Shopping. New York: Simon & Schuster, 1999 Nielsen, Jakob and Tahir, Marie. Homepage Usability: 50 Websites Deconstructed. Indianapolis, Indiana: New Riders Publishing, 2002 Tufte, Edward R.. Visual Explanations: Images and Quantities, Evidence and Narrative. Cheshire, Connecticut. Graphics Press, 1997 Today, knowledge and information, more than any other business resource, is responsible for website success.