The Shortest Path to a
  Get-It-Right Web Site.
 
 
You Be The Design Judge 

This is a landing page on the Nascar website promoted on the major search engines.

You're the judge in a webpage design competition. Study the page a moment and score the following:

Rate the Layout & Design 

First, how would you rate the quality of the page design - it's visual appeal?
 Poor   Below Average 
 Average   Good   Excellent 

Rank Page Effectiveness  

Now, how would you rank the page's effectiveness? How is it doing at converting visitors into buyers?
 Poor   Below Average 
 Average   Good   Excellent