Needs Assessment:
Your breakout strategy starts with a needs assessment, establishing a baseline starting point. For you, you understand how your past efforts have supported your business goals. For us, we get a needs assessment upon which to customize and personalize an information map we build for you.

Website Assets Inventory
Accurately identify the value of currently utilized web assets and their contribution to supporting the business. We notice that most web efforts have poor financial insight and are highly exposed to risk and overspending.

Problem Identification
Your website undergoes a unbiased and objective evaluation to determine the presence, or absence, of current best practices, quality standards and benchmarks.

We find sites generally maintain costly and unproductive assets while under-utilizing the more powerful ones. Problem Identification roots these out:

• exposing your site's strengths and weaknesses,
• identifying web factors that most positively and negatively influence visitor behavior,
• highlighting blockers and barriers to achieving organizational goals and objectives.

Problem Remediation

Problem remediation follows problem identification. We've seen just about every problem your website is experiencing and have, at the ready, current best practices and solutions implemented by successful websites.

You'll receive a report with a list of site improvement recommendations and problem fixes that are innovative, imaginative and transformative. Further, they're prioritized based on the impact they'll have on your business results.

Imperical Validation

If you continue to have more questions than answers, you're in need of better tracking and measuring the consequences of your decisions.

Metrics are at the heart of any management process directed at continuous improvement, such as a website change and improvements management process. Functions they perform:

• justify web expenditures,
• understand visitor behavior and patterns,
• highlight progress toward goals and objectives, and
• inform future improvement decisions.

Iterative Enhancement

Everything you do is directed at how you arrive at improving your website and the business results that flow from those decisions. So what site improvement strategy you use to execute web development determines is largely the determinant of your success.

Iterative management is a data-driven process - focusing each site improvement and refinement. Its intent is small manageable and incremental improvements, driven by tracking date and hence, eliminating guesswork, trial-&-error and rip-&-replace strategies.

Web Coaching

Our learning relationship realizes that for some SMB organizations, do-it-yourself (DIY) is preferable. This break-out strategy is modest budget self-paced just-in-time and personalized information.

You have access to web coaches for backup, support and assistance as needed, from time to time, as you deploy your new information and skills. The web coaches have your back for solving problems, providing innovative ideas and keep you from getting stuck.

E-Learning & Tutorials

What the web does best in deliver content, information and knowledge. So when we all want to know something, there is no better place to go than the Internet. So E-Learning is:

1. Web Based Knowledge Transfer - Convenience and Ease of 24/7 Anywhere / Anytime Access
2. Self-Pacing - You get interactive self-paced learning, with access to an extensive web-knowledge library
3. Just In Time Information - On-demand knowledge as product - with up-to-the-minute information
4. Needs Assessment - Tailored content personalized through our initial needs assessment and updated regularly.

Skills Maintenance

The last step in the learning / web success curve is maintanining the ground gained and continuing to incrementally advance further on business outcomes and competitive positioning.

Wwe recommend continuing to stay on top of web changes, updates and current thinking. Secondly, stay involved in e-learning and information gathering. You can't be too thin or too rich. There's always techniques for increasing your conversion rates and business returns.