Your Website Break-Out Strategy
Businesses and users have high expectations for the web. Yet every study indicates business is failing to deliver a quality visitor experience.
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Positive website experiences are so rare that when users find one, they reward it with their loyalty and business.
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5 Actions That Create the Tipping Point
The recommendation is saying, don't spend another dime on your website until you have clarity on a few issues:
- Website Assessment - Inventory website assets to maximize advantage of past expenditures, understand needs and identify strengths and weaknesses in the site construct and how it is managed,
- Problem Identification - Identify website problems - blockers, leaks and friction points that are barriers to a positive visitor experience and hence, to the site's financial and business results,
- Remediation - Recommend fixes and site improvements. Identify site improvements that don't break the bank, produce immediate results and are priortised based on their impact on business results,
- Emperical Validation - Establish a set of metrics (Key Performance Indicators KPIs) that track the effect of each improvement on visitor behavior,
- Iterative Enhancement - Install a web management system used by all successful websites, characterized by small, managable and incremental refinement and that is business-focused, standards-based and data-driven.
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