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80/20 Rule: One of the Mastery Tools

Some call it the 80/20 rule, for others it's the VITAL FEW: On the web, only a relatively few events account for the majority of effects.

Forget the laws of proportionality: On the web, very small adjustments can result in large returns in business results and the postive user experience. 		Pareto's Chart of the Vital Few
 
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  SMB's Gain Advantage From Law of the Vital Few

    The 80/20 rule is often referred to but rarely studied in more detail to understand its competitive advantage.

    • Getting Big Results - 20 percent of the effort you expend on your website will generate 80 percent of the positive results.

    • Avoiding Big Problems - The other 80 percent of your effort will consume 80 percent of your resources, create 80 percent of your user experience problems, with only a 20 percent incremental return.

    • Knowing Where to Focus - Since some part of your web development has to slip, make sure it's part of the trivial many, and not part of the vital few.

    Of the 1,000+ web best practices, experts agree that only a few dozen account for the vast majority of a site's success.

    As an SMB you can't afford to waste money, time, and people. So 80 percent of what you might think you should be doing is only squandering your resources.

    • What are the vital few responsible for 80 percent of a site's success?
    • How do I get my hands on that information?
  An Example: - Here's One of the Vital Few Best Practices

    Visitors Want Simple, Clean, Uncomplicted, Unambiguous - In all research, visitors are saying, I want it simple, straight forward and make it work for me. I want to get into the site, do what I came for and get out.

    Poorly performing sites try to dazzle visitors with too many features, bells-&-whistles. Others rely almost entirely on visual stimulus. Both are substitutes for real web knowledge. In fact, "PRETTY" usually means poor conversion rates..

    "USERS RESPOND TO WHAT WORKS,
    NOT WHAT'S PRETTY".

    What Visitors Want: What Websites Give Them:
    Simplicity Complexity
    Service Technology
    Easy Path to Goals & Tasks More Features

    Your Rewards: Your Competitor Gets:
    More Delighted Customers Increased Churn Rate
    Improved Business Results Disillusionment with Web
    Data-Driven Improvement Plan Guesswork, Trial & Error
    Web Focus and Clarity Obscure Future Direction
    More Effective Expenditures Reduced ROI and Lower Web Budgets

  What's Next?
MORE INFORMATION - Learn What's in The Vital Few

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