BPScorecard adds value to web optimization information with a needs-assessment and evaluation survey. It maps your site's specific needs to the customized information that provides solutions and fixes.

Your Website's Diagnostic Survey: There's 6 Components to Each Survey Question: A full description and explanation of the best practice to which it applies, and the motivation and logic for it, Based on the answer selected, an evaluation summerizes the impact of the best practice on the website, the user experience and your business results, Based on the respondent's answer, a series of recommendations for site improvements are provided, A list of linked other Best Practices that are to be considered in conjunction with the current one - creating a 360 degree holistic view and adding punch to work efforts, Case studies which illustrate the Best Practice and how other websites have implemented the procedure and translated principles into web pages, A list of metrics and key preformance indicators (KPIs) used to track and measure periods prior and after improvement receommendations are implemented - therefore giving accountability to each website improvement and measuring its impact on the bottom line. Evaluation Criteria Meet Stringent Tests Every best practice against which the website is evaluated must pass 5 tests: Must have positive consequences on the user experience, Must meet the requirements of the 80/20 rule for low risk, low cost, and high impact, Must be directly actionable - easily translate into a measurable site improvement, Results must be immediate (seen in 30 days or less), and Every site improvement must be accompanied by a key performance indicator to track effectiveness and ROI. Survey Reveals 7 Major Website Issues Spotlights most urgent and impactful data-driven and business-focused web best practices and quality standards, Identifies current web asset use - where is this web effort maintaining costly and unproductive assets while under-utilizing the more powerful ones, Reveals how to lower risk, minimize waste and lower operational costs, Exposes the site's greatest strengths and weaknesses - support the strengths and minimize the impact of the weaknesses, iIdentifies and recommend high-impact site improvements and provide "How-To" guidelines to implement fixes, Locates areas for skill-set maintenance and improvement, and Defines holes in management processes and recommend improvements to better control and predict outcomes.

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