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For The SMB, The Web Is Not Delivering On Its Promise

The large enterprise organization builds successful websites with enterprise-sized budgets, hiring expensive consultants and buildng large IT groups.

Unfortunately, most SMBs haven't figured it out. They still think success is a money issue as well. 		The Information Dependent Web
 
Website needs assessment software - evaluation, identification, remediation, validation, site enhancement.
 
  Why SMB Websites Underachieve Despite Lower Cost Technologies
  All experts agree. Information and knowledge, more than any other commodity, determine how effective your site will be. For the small to mid-sized business (SMB) and web developer, the problem is two-fold:

  1. Intelligently gaining access to information, affordably, and
  2. Smartly using it to best advantage.
  Traditional Methods of Access Too Expensive and Time Consuming
  For the SMB, traditional methods of information access are too expensive, too time consuming or both.

  • One-to-One - One-to-One consulting, physical or virtual, is simply expensive.
  • One-to-Few - This relationship reduces costs, but still remains out of reach.
  Information and Knowledge as Products Present Unique Challenges
  In a knowledge economy, information is the ultimate product. Ultimate potential is contained in a single idea. Yet there's something about this intangible commodity that makes it hard to get your arms around:

  • Shear Volume - The mountain of information on web developement is overwhelming.
  • Complexity - Today's web environment is highly sophisticated.
  • Rate of Change - The body of knowledge about the web is exploding at blinding speed.
  What Next?
MORE INFORMATION - Advantages of bpSCORECARD Web Optimization

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