Resource Allocation - The Third Key to Success

The "80/20 Rule", (the Law of the "Vital Few and the Trivial Many"), states of all effort expended, a small amount produces the majority of results. Conversely, most efforts have little effect, while consuming most of the resources and creating most of our problems and failures.

A. Overcoming the Negatives of the Rule (The Trivial Many)


As an SMB, the "80/20 Rule" explains your greatest vulnerability. It serves as a reminder that most of what you do on your website each day has very little impact on your web results. (See Pareto's Chart)

Overcoming this resource dilution is a major SMB web management objective and the single most dominant principle key to success on limited budgets. See Case Study

B. Exploiting the Positives of the Rule (The Vital Few)


The web is highly susceptible to the 80/20 rule. Experts agree that of the 1,000 + currently catalogued best practices, only a few dozen account for the vast majority of business results. That's a powerful revelation.

If you knew what those few dozen web issues were, you could focus your efforts into a more targeted sphere and produce very large results. You could direct the majority of your efforts toward transformative and high-impact activities. In a word, you'd get more success out of less resources. In fact, you'd have realized the promise of the Internet.

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