The web, like most complex systems, strictly adheres to the Law of the Vital Few, the 80/20 rule. It's a reminder that most of your website improvement efforts, are not only unproductive, but are consuming 80% of your web budget, while producing 80% of your user experience failures and problems.

Likewise, only 20% of your website improvements are producing 80% of your web site's results. That's called the Vital Few and the Trivial Many and it's why 94% of SMB sites are under performing.

Experts agree that, of the 1,000+ accepted web best practices, only a few dozen account for the vast majority of web success. The key question is, of course, what are the vital few you should be focused on?

1. Defining the Vital Few Website Best Practices
2. An Organizing Framework to Turn Information Into Action,
3. A continuous improvement process to focus work efforts.
4. A Optimizing Strategy to Maximize Business Results

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