Building Successful SMB Websites   Remove the Mystery, Add Common Sense
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	Executives Web Managers Web Developers		A 5 Point Orderly Plan To A Successful Website You need just-in-time information, what you need when you need it, and filtered through experience to maximize impactful on your business results. You need an orderly system, that guarantees on the other side, you'll arrive at a website that supporting the organizations goals and objectives. Here's one that'll do just that.
			Website needs assessment software - evaluation, identification, remediation, validation, site enhancement.
			1. Evaluation and Needs Assessment Using a web-based BPScorecard software you complete a needs-assessment survey to identify needs and skill levels and to establish a baseline starting point. You'll accurately identify the value of currently utilized web assets and their contribution to supporting the business. We notice that most web efforts have poor financial insight and are exposed to risk and overspending. They generally maintain costly and unproductive assets while under-utilizing the more powerful ones.   2. Problem Identification The assessment software evaluates the website for the presence, or absence, of current best practices, quality standards and benchmarks. Problem Identification is designed to: expose your site's strengths and weaknesses, identify web factors that most positively and negatively influence visitor behavior, highlighting blockers and barriers to achieving organizational goals and objectives.   3. Remediation and Fixes We've identified markers and differentiators present in websites where users identified their visits as successful ones. You'll receive a report on each survey question, how it is scored and a set of site improvement recommendations. You'll get problem fixes that are innovative, imaginative and transformative. Further, based on scores, you can priortize fixes based on greatest need and strongest impact they'll have on your business results.   4. Imperical Validation Business 101 states if you can't measure it, you can't manage it. You'll get metrics to track the effectiveness of our improvement recommendations and your work efforts: justify web expenditures, understand visitor behavioral patterns, highlight progress toward goals and objectives, and inform future improvement decisions.   5. Iterative Enhancement Any continuous improvement process, such as website change management, must be data-driven. The management process proven most effective for the web is referred to as Iterative Management. Its intent is small manageable and incremental improvements, driven by data, eliminating guesswork, trial-&-error and rip-&-replace strategies.   What's Next? MORE INFORMATION - Learn What's in The Vital Few Register for a Free E-Learning Course Download a Brochure, a business case for "the business side of the web"   E-Mail Address Subscribe to FieldNotes, a newsletter that keeps you informed   E-Mail Address:
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