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A "Learning Relationship" is a concept first proposed by Peppers and Rogers in their groundbreaking book "Managing Customer Relationships, A Strategic Framework".

Networked World
Success in the Information Age
We Propose a Learning Relationship:

To reach your website goals in the fastest, least expensive and most productive manner, enter into a productive Learning Relationship.

It works because it's formed, in large part, by your participation through an interactive exchange of ideas, information and innovation. It's a relationship marked by both you and us engaged in continually improving.

Feedback Loop for Continuous Learning Model
  1. You tell us what you need and what you're trying to achieve,
  2. We provide information to help you accomplish that,
  3. Together, we track and measure to see if we got it right,
  4. We use that information to do it even better for you.
On The Web, The Relationship Is The Value Proposition

As more business is transacted online, the customer relationship becomes the value proposition.

Learning relationships are designed to intelligently connect SMB website owners to JUST-IN-TIME information, improving the quality of decisions and hence, business action. It is imperative that SMB have the website answers they need, when they need it, accelerating time to value.

The Premise is Simple:

  1. Identify: You as a customer, must be idividually identified by us - meaning we must come to know as much detail as possible about your needs, preferences, goals, and other characteristics that make your website initiative unique.

  2. Differentiate: You, as a customer, must be differentited - meaning we must devise and implement customer-specific strategies designed to satisfy your, individualized website goals and how to optimize them.

  3. Interact: You and us must interact with each other, to the degree that we exchange knowledge of each other. We come to know your needs. You give us feedback so we do a better job of solving them.

  4. Customize/Personalize: To engage you in an ongoing Learning Relationship, we need to adapt our behavior, personalize our products and/or services to satisfy your expressed needs.


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    Last Update: 28 Jan 2008   © 2006-2008 SuccessfulWeb® - All Rights Reserved - 775.224.2481 - info@successfulweb.com