5 Point Website Breakout Strategy
A major problem SMB organizations face is how to deploy the web to achieve organizational goals and objectives.
- Where do you go next with your website?
- How do you determine what site improvements to implement next?
- Where do you spend your limited resources to maximize effectiveness?
Here's a five point strategy that'll replace guesswork with certitude, clarity and confidence. See Products/Services for more specifics and detail.
- Assessment - Assess the current state of the web efforts
Perform a needs assessment and website assets inventory. The first goal is to maximize advantage of past expenditures, minimize waste and lower operational costs and understand the state of current web efforts relative to the organization's goals and objectives.
- Identification - Identify barriers to success
Identify the barriers, blockers, leaks and friction points that are retarding 1) improved management and decision making, 2) a more positive and successful visitor experience and 3) the site's expected financial and business results,
- Remediation - Defining Fixes to Identified Barriers
After problems are identified, recommend fixes that are consistant with organizational goals, represent current web best practices, produce immediate results and are designed to be performed within small budgets and short time cycles.
- Validation - Imperical Validation of Processes and Efforts
This is about management processes, becoming data-driven and quantifying the consequences of every decision made along the way. It's about how to install metrics (Key Performance Indicators - KPIs) and track the effect of each improvement on visitor behavior and on the site's business results. This effort defines how to reach financial visibility, accountability and justifying expenditures.
- Enhancement - Iterative Website Improvement Methodologies
Install a web enhancement / improvement management process (Iterative Management). It is used by all successful websites. It is characterized by small, managable and measurable incremental refinements. The goal is a strategy that methodically and scientifically marches the organization toward website goals. The good news is that it work, every time.
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