PROBLEM IDENTIFICATION
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A View of the Surface Layer - The Website Itself
Many people divorce the website from the mental processes going on in the mind of the visitor as they interact with the objects on the page. This spells trouble.
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Every object on every page is an attempt to connect with your audience, an attempt to establish a dialogue with the visitor. The key is, of course, that the communication has to be on the web user's terms.
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In the age of consumer empowerment, the web is a buying process by the customer, not a selling process by the company.
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The Goals of Problem Identification:
- exposes your site's strengths and weaknesses,
- what web factors are assisting the user in a positive and successful visit, and
- what site attributes are serving as blockers, barriers, leaks and friction points to the user achieving their goals and hence you achieving your financial results.
Running Your Website Through Its Paces
Your website is run through our proprietary software - how does it stack up against the latest web standards. It is assigned a scorecard that is predictive of the site's effectiveness at delivering on the goals set for it.
- our knowledge-base of known preferences, desires and expectations expressed by web users,
- our knowledge-base of over 150 best practices; quality standards; differentiators and markers known to be present in successful websites.
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