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  Unlocking SMB Websites' Full Potential
   Managing Information to Accelerate Time-to-Value
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BPScorecard Works Through
Information Management

The sea of information available about web design and development is of little value due to the cost of accessing it and the relative small percentage that's applicable to any particular website.

Value is added to information when its volume is reduced to managable amounts, its filtered through expertise, when it's organized and indexed to improve decision making, accellerate gains. Further, information must be directly actionable and produce immediate and measurable results. 		Pareto's Chart of the Vital Few
 
Website needs assessment software - evaluation, identification, remediation, validation, site enhancement.

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  Performing The Work of Information Management For You

    What keeps website success out of the reach of most SMB organizations is the mountain of information that has to be managed on the subject. The SMB just can't keep up with the volume and rate of expansion.

    Here's just two information management devices from which you benefit:
  1. The Law of The Vital Few (80/20 Rule)

    Forget the Law of Proportionality - The 80/20 Rule states that relatively small efforts, if they are the right ones, produce very large results. This is no more true than on the web. The mountain of information is carved down to a manageable size by this law of the Vital Few and the Trivial Many.

    Getting Big Results - 20 percent of the effort you expend on your website will generate 80 percent of the positive results.

    Avoiding Big Problems - The other 80 percent of your effort will consume 80 percent of your resources, create 80 percent of your user experience problems, with only a small incremental return.

    Knowing Where to Focus - Using the expertise of web strategists and consultants, the vital few has been identified for you.

    Of the 1,000+ web best practices, experts agree that only a few dozen account for the vast majority of a site's success.
  2. The Concept of "Continuous Improvement"

    Activities such as website optimization work best through a "Continous Improvement" process. If you start with an assessment to identify issues, define and fix problems, and track the effectiveness of your work, you'll eventually reach your goals and objectives.

    This "continuous improvement" process reduces the volume of information, peels away the onion layers by identifyiing needs and focuses efforts. The result is a highly efficient effort, reducing costs and risks.

    It's a 5 Step Process:

    1. website assessment
    2. problem identification
    3. remediation
    4. empirical validation
    5. iterative enhancement

  How BPScorecard Works

    Assessment Survey Determines Needs:

    BPScorecard Software Box Successful websites are built on a solid foundation. Each Monday for 12 weeks, you'll gain access to a new needs-assessment survey.

    Each question in the survey is based on an up-to-date web best practice. More importantly, we identified the vital few best practices known to produce the greatest impact on your business results.

    Using Survey Scores to Good Advantage:

    Survey questions are weighted and a score assigned based on the answer selected. The score is an indicator of how well that best practice is implemented on the website. Scores guide the next two events:

    • Prioritizes work flow - Identifies which website issues are most in need of improvement, and
    • Identifies skill levels - Determines the level of sophistication at which to attack problem fixes and improvement recommendations.

  What's Next?
MORE INFORMATION - How Does BPScorecard Work?

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