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Website Management

If You're A Website Manager...

 Getting a Handle on IT

As a web manager, you spin a million plates in the air, balancing between creative processes and business objectives. You have to be an artist and arbitrator, a diplomat and negotiator.

 The Proverbial Catch 22

You battle for higher budgets but you need the website to produce higher business results to justify your request.

You haven't found a web management system that offers a set of principles capable of greater transparency and more predictable and measurable outcomes.
 Websites Are Information-Driven

You need affordable tools of knowledge transfer. You need just-in-time information.

To get the web results the enterprise organizations are getting, you need the information they have access to - its called information asymmetry:

  1. Keep you and your team up to speed on latest best practices, quality standard and benchmarks,
  2. Information that is what you need and when you need it,
  3. Information that's actionable and produces immediate results,
  4. Informs all your future site improvements, and
  5. Produces measurable results every time, without fail.
A Short Information Needs Assessment
Here's a quick method to assess your information needs:

  1. Select a webpage on your website - one that's an important part of a conversion funnel.

  2. Present the page to the lead on your web team.

  3. Ask a few of these questions and guage how well you like the answers - from a business outcomes viewpoint.

    Information Needs Assessment Questions >>

What Next?
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    Last Update: 28 Jan 2008   © 2006-2008 SuccessfulWeb® - All Rights Reserved - 775.224.2481 - info@successfulweb.com