Top-Down Management
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To have a successful website, you don't have to be a web developer, but you have to know the lingo. Websites are business problems, not design problems. Drive the effort from the top down or never get it right.
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Executive-Level Know-How
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You can demand and get financial visibility and accountability. But you have to know what drives success and what questions to ask of your web developers.
You have to know the vital performance indicators and demand measurable outcomes.
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Websites Are Information-Driven
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Building a successful web initiative is totally dependent on just-in-time information. Information on best practices, quality standards and user preferences. They change fast so you have to keep up.
It takes two levels of information and skills management:
- Executive Level - weekly newsletter filled with top level thinking, backed by executive web coaching,
- Web Manager / Developer Skills Maintenance - Information and continual training, backed by web coaching and peer-to-peer exchanges.
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Here's a quick method to assess your information needs:
