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We're a relatively new company, formed by people who have been around the Internet since the mid 1990's. We're motivated by a single reality about our industry.
In late 2006, Forrester Research reported that 94% of SMB websites were substandially underperforming.
Only 6% of SMB websites are effective at achieving their goals. This is totally unacceptable. We made a 180 degree turn and launched a campaign to understand why this is happening and identify a solution.
If companies are building websites that don't work for them, they're also building websites that don't work for customers, either. Researchers find that, on average, 90 percent of website visitors remain on the website less than 30 seconds.
Michael W. Reene, Enterpulse's Chairman and CEO calls it the Internet Death Penalty.
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Track Record
We are web consultants with successful careers, having founded several Internet startup companies, the latest of which went public in 2005 and is traded on NasDaq. We've created standing relationships with some of the web's thought leaders forming a stable of intellectual capital unsurpassed anywhere on the web.
Innovation
Here's what we discovered. The big enterprises have the resources to gather the information and knowledge needed to produce effective websites - hire expensive consultants or build large IT groups.
However, this leaves the smaller to mid-market company on the sidelines, looking in. We know the information is there to build successful websites, it's just a matter of how to aggregate it, organize it and deliver it in such a way that's affordable for the SMB.
Competitive Advantage
We discovered a few things. SMB organizations can be competitive on the web with a concept called "Information Asymmetry". If we can help you get access to more information and knowledge and more quickly than your competition, you can win big on the Internet.
If Small Is Scary...You Must Love Verizon or Exxon-Mobil
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We're a new and small company and to some, that is a little scary. We ask you about how your relationship is goiing with AT&T or your cable company? Then think about the benefits of small companies - they are agile, responsive, innovative and most of all, every customer counts.
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We create more intimate relationships with our customers. Everyone gets a lot of attention.
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What's Next? |
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