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	Executives Web Managers Web Developers		We've compressed 1000+ best practices into 24 assessment categories structured in 5 website layers. They account for the vast majority of a website's outcomes and are the high-impact issue on which to focus. These principles fall inside the break point in the cumulative results line - the point at which the slope in the line begins to flatten out and your efforts start becoming higher risk, higher cost, longer time-cycles and with reduced returns.
			Website needs assessment software - evaluation, identification, remediation, validation, site enhancement.
	ADVANTAGES OF BPS 5-STEP FRAMEWORK WEB COACH ASSISTANCE INFORMATION DOORWAY WHAT ARE THE VITAL FEW HOW IT WORKS		Components of Successful Websites - Expressed as Layers Should you disect a successful website into it's component parts, those most responsible for it's winning ways, you'd find some very surprising revelations. Keep the following first principles in mind as you review how a website is distilled into 24 success determinants, organized under 5 major categories. The law of the vital few reduces the number of website components to a couple dozen issues out of 1000+ website best practices, Websites don't sell. Visitors buy. A great website cannot compensate for a weak offering. Weak writing that really speaks to the audience trumps good writing whose message doesn't connect with the reader. Forget the laws of proportionality. On the web, very small issues, if they are the right ones, will generate very large results, Process is everything. Only 20% of your site's success can be attributed to the surface layer, the site itself. The process you follow to get there carries four times the weight.    Layer 1: Management The single largest determinant of web success is your decision-making process and how the site is managed. Interestingly, it's less the site and more how you arrived at it. Web Concepts/Principles Business Goals & Objectives - Strategic Purposing Management Processes - Iterative Improvement Optimization Strategies - Testing Principles Quantitive Measurement - Tracking & Metrics   Layer 2: Customer Increasingly, websites don't belong to their owners, they belong to their empowered users. Knowledge of Customer - Reasons for Visiting Personas - Visitor Tasks and Accompanying Behaviors Buying Behaviors, Decisions and & Motivations Information Architecture    Layer 3: Value Creation Value creation methodologies are the growth strategy of the future. If you can't create value for your web visitors, your site has no reason to exist. Unique Value Proposition Branding Relationship Building Competitive Threat User Experience    Layer 4: Communications Most sites make the mistake of divorcing the objects on the web page from the attitude and mental processes at play in the head of the visitor. Trust & Credibility Persuasion Strategies Marketing & Promotion Message Development Conversion Rates    Layer 5: Surface Layer Your website is a product like any other product and must perform elegantly in the hands of the user in the way in which it is intended. Navigation Layout and Design Home Page Landing Pages Content
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