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  Unlocking SMB Websites' Full Potential
   Managing Information to Accelerate Time-to-Value
 
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80/20 Rule on the Web
Online Access to Information The web is an enterprise of the mind.
Your website's business returns are directly proportional to your access to knowledge and information.
Online Access to Information The information you need is everywhere. The problem is it's expensive, time consuming and there's so much of it that SMBs can't get their arms around it.
Online Access to Information Successfulweb invented a clever way to drill down into the core of website optimization information. We deliver knowledge as a product over the Internet and in a way that's highly impactful.
 
Web optimization software - needs assessment, problem identification, remediation and measured improvements.

Change Thinking to Change Web Results
Create a Tight Link Between Company Goals and the User Experience
See A Personal Site Evaluation Report
Gartner Group, "Web sites Squandering Investment"
SiteTrust Network Approved
Applying the Law of the Vital Few Needs-Assessment Survey
Pareto Chart Thumbnail - Click to Enlarge
Applying Pareto's 80/20 rule to the web solves two issues:

  1. dramatically shrinks the information mountain, and
  2. guarantees information's transformative nature as being low cost, low risk, and high-impact.
This is the low hanging fruit of web development.

These "vital few" implementations require less "technical" expertise, are more common sense and, guess what, are preferred by Internet users. 		Website Survey Scorecard - Click to Expand The next job is making information relevant and personalized to individual needs:

Measuring your website against best practice survey questions:
  1. website inventory - where is the website effort exposed to risk and overspending,
  2. financial visibility - where are resources being underspent on productive efforts and overspent on non-productive ones,
  3. Improvement Opportunities - Identify site and team strengths and weaknesses and recommend high-impact site improvements.
 
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