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A little scrolling but not that much reading to understand what is different about today's Internet and why it is such a big business opportunity. | |
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For the small to mid-sized business, the Internet offers opportunity of unprecedented size and scope.
Today, we've grown into the usability phase. Opportunity lies ahead for those who discover how to use this networked marketplace and connect with its massive audience.
1. The Birth of Micro-Markets
Depth - The size of the Internet brings global demand to niche products. Opportunity lies in an audience of this size (over 700 million connected worldwide). What are niche markets at the local or regional scale are substantial markets on the global scale.
Width - Opportunities exist that would never have made it in mass markets. Cable made niche 24-hour channels viable, like the Food Network and Animal Planet. Well, the Internet is 24-hour everything.
2. Low Entry Costs and The "Idea" Economy
The Internet is the most egalitarian marketplace we've ever seen.
Low Cost of Entry - Opportunity lies in the ridiculously low cost of entry. Just throwing money at the problem doesn't get it done anymore.
The Idea Economy - In the Knowledge Economy - its Enterprises of the Mind. Opportunity lies is the value of fresh and innovative ideas. News travels fast on the web about clever ideas. Differentiation pays!
3. Your Competition is Dramatically Under Performing
Weak Competition - We know the vast majority of business websites are underperforming. Most will remain poorly constructed and will continue to deliver a weak product to the visitor.
Brand Building - We know the Internet user is increasingly impatient with mediocrity and when they find a site that provides a positive experience, they reward it with their loyalty.
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THE OPPORTUNITY THAT IS THE WEB
EFFECTIVENESS QUICKVIEW
