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We know success is not about just spending money. It's a mind set, a way of thinking about your website and a certain way of taking action to improve results.
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If you're going to have a successful website, incorporate these three first principles into your efforts. They add congruency and accuracy to any process.
Key No. 1 - Be Business-Focused
- Design With Intent - A website is purposed to achieve tasks in support of business goals and objectives. Every decision is driven by business outcomes.
Every object on every page is focused on motivating / encouraging the intended user behavior, which in turn supports the business' goals — the purpose for which that web page is intended.
Key No. 2 - Be Data-Driven
- If You Can't Measure It, You Can't Manage It - Business requires financial insight to justify expenditures, inform action and build a corporate IQ.
The power of the Internet is astonishing! What visitors do on your website is click their mouse and THAT is a trackable event. If you'll track and analyze that data, your users are educating you about their preferences, needs and desires. AND IT'S NEARLY FREE.
Key No. 3 - Be Process-Centered
- Iterative Website Management - Apply an incremental change management process, driven by business outcomes and data that informs the next action and your web initiatives will be brought into focus.
A website is a product like any other product offered to the customer. You watch people use it. You collect data to understand the factors influencing user behavior.
You improve upon it and start watching, asking, tracking, measuring all over again. Keep that up through a few iterations and you're going to arrive at a successful product that is highly valued by the user.
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See What It's Like to Win on the Web 
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3 KEYS TO WEB SUCCESS
EFFECTIVENESS QUICKVIEW
