Successful Websites Manage 5 Key Segments
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Successful websites know something other sites don't. The key is getting your hands on that information, and in a way that doesn't break the bank or turn your business upside down. Successful sites are:
- Informed - They are relentless in gathering information, learning from others what works and what doesn't.
- Data-Driven - They don't rely on intuition. Decisions are informed by hard data gathered from multiple sources.
- Standards-Based - They rely on best practices, proven standards and benchmarks.
- Outcomes-Focused - They obsessively focus on business outcomes - key performance indicators such as conversion rates.
- System-Oriented - They improve their sites through Iterative Change Management characterized by small incremental steps - refine, publish, measure, evaluate and refine again.
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Successful Websites Are Multiplied in Size
As a business channel, here's what the web offers the small to mid-sized business - MAGNIFYING SIZE. It is a HYPERGROWTH AREA fueled by information, ideas and innovation. Exploit its leveraging capabilities to:
- extend market reach,
- build unassailable brand,
- strengthen relationships,
- explode top-line sales and
- lower cost.
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