The Shortest Path to a   Get-It-Right Web Site. ABOUT US  CONTACT US  PARTNER WITH US  REFERENCES    HOME   WEB EFFECTIVENESS  Your History with the Web Why Sites Underperform 3 Keys to Success What's It Like to Win Today's Big Opportunity  WEB SOLUTIONS  Solutions Overview BPScorecard Web Optimizer Web Manager  SCORECARD REPORT  Overview Effectiveness Scorecard User Experience Index Competitive Ranking Recommendations Closing Interview  CASE STUDIES  Overview Home Page Conversion Rates Web Page Optimization  PRICING  Pricing Policies BPScorecard Web Optimizer Web Manager Free Offer  PURCHASE  Purchase QuickView BPScorecard Web Optimizer Web Manager Free Offer  CASE STUDY - PUSHING THE TEST ONE STEP FURTHER Learn how to optimize a web page by testing multiple variations around page components to determine which produces the highest conversion rates and least bounce rate. Getting Even Greater Performance - Testing One More Factor We know information capture creates friction and anxiety; both are barriers to achieving desired visitor actions. So we tested another factor - not asking for information on the landing page at all, replacing the capture field with a button linked directly into the conversion funnel. Bounce Rate Dropped to 27.1% This resulted in a quantum leap in performance. Now, 73 out of every 100 visitors click from the landing page into the buying funnel. What Are The Factors Influencing Visitor Behavior? Next, take a look at just what are the factors that influence how the user responds to the objects on the web page. Learn About the Influencing Factors CASE STUDIES HOME PAGE CONVERSION RATES OPTIMIZER CASE STUDY THE OPTIMIZING STRATEGY SAMPLE PAGES TO TEST PICK THE TOP PERFORMER OPTIMIZING RESULTS PUSHING ONE STEP FURTHER INFLUENCING FACTORS

Privacy | Copyright | Legal  Home | Web Effectiveness | Web Solutions | BPScorecard Report | Case Studies | Pricing | Purchase       Last Update: 22 Apr 2007   © 2006-2008 SuccessfulWeb® - All Rights Reserved - 775.224.2481 - info@successfulweb.com