The Shortest Path to a   Get-It-Right Web Site. ABOUT US  CONTACT US  PARTNER WITH US  REFERENCES    HOME   WEB EFFECTIVENESS  Your History with the Web Why Sites Underperform 3 Keys to Success What's It Like to Win Today's Big Opportunity  WEB SOLUTIONS  Solutions Overview BPScorecard Web Optimizer Web Manager  SCORECARD REPORT  Overview Effectiveness Scorecard User Experience Index Competitive Ranking Recommendations Closing Interview  CASE STUDIES  Overview Home Page Conversion Rates Web Page Optimization  PRICING  Pricing Policies BPScorecard Web Optimizer Web Manager Free Offer  PURCHASE  Purchase QuickView BPScorecard Web Optimizer Web Manager Free Offer  CASE STUDY - RESULTS OF THE TEST Learn how to optimize a web page by testing multiple variations around page components to determine which produces the highest conversion rates and least bounce rate.  Results of the Optimization Test Here are the results of the optimization test. Remember that performance was gauged on the lowest bounce rate. Landing Page Optimization Test   Page Tested Bounce Rate  1: Short Copy, E-Mail Capture 65.2 %  2: Long Copy, E-Mail Capture 69.9 %  3: Short Copy, Long Capture 73.5 %  4: Long Copy, Long Capture 77.8 % Conclusions to Be Drawn For this particular product/market pair, short copy outperformed long copy. Also, the least amount of personal information capture outperformed larger amounts of information requests. Learn How the Test Is Pushed One Step Further CASE STUDIES HOME PAGE CONVERSION RATES OPTIMIZER CASE STUDY THE OPTIMIZING STRATEGY SAMPLE PAGES TO TEST PICK THE TOP PERFORMER OPTIMIZING RESULTS PUSHING ONE STEP FURTHER INFLUENCING FACTORS

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