The Shortest Path to a   Get-It-Right Web Site. ABOUT US  CONTACT US  PARTNER WITH US  REFERENCES    HOME   WEB EFFECTIVENESS  Your History with the Web Why Sites Underperform 3 Keys to Success What's It Like to Win Today's Big Opportunity  WEB SOLUTIONS  Solutions Overview BPScorecard Web Optimizer Web Manager  SCORECARD REPORT  Overview Effectiveness Scorecard User Experience Index Competitive Ranking Recommendations Closing Interview  CASE STUDIES  Overview Home Page Conversion Rates Web Page Optimization  PRICING  Pricing Policies BPScorecard Web Optimizer Web Manager Free Offer  PURCHASE  Purchase QuickView BPScorecard Web Optimizer Web Manager Free Offer  CASE STUDY - OPTIMIZE LANDING PAGE Learn how to optimize a web page by testing multiple variations of page factors to determine which produces the highest conversion rates and least bounce rate. Optimizing a Landing Page In this case study, the website is owned by an antique dealer, the purpose of which is to sell an E-Book on restoration of antique furniture. We're going to optimize a landing page; viewers arrive here after being referred from search engines, as a result of a key word campaign. First, look at how an optimization strategy is devised. The Optimization Strategy CASE STUDIES HOME PAGE CONVERSION RATES OPTIMIZER CASE STUDY THE OPTIMIZING STRATEGY SAMPLE PAGES TO TEST PICK THE TOP PERFORMER OPTIMIZING RESULTS PUSHING ONE STEP FURTHER INFLUENCING FACTORS

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