Conversion rates are probably the most powerful way in which you measure success of any website scenario. Track it closely and continuously. |
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"If you have a conversion rate of 2% (which is about average), then just one additional conversion (1 out of 100 visitors) will be a 50% increase in business activity."
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Conversion Rates by Vertical Market
| Vertical |
Conversion Rate (%) |
| Catalog | 6.1 |
| Specialty Stores | 3.9 |
| Fashion/Apparel | 2.2 |
| Travel | 2.1 |
| Home and Furnishing | 2.0 |
| Sport/Outdoors | 1.4 |
| Electronics | 1.1 |
| All Verticals | 2.3 |
FireClick Index
from Call to Action: Bryan & Jeffrey Eisenberg | |
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Do you know your conversion rates? 
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CASE STUDY - CONVERSION RATES
CASE STUDIES
INCREASING INCOME
